Afro-soul singer Waje, has revealed why she is no longer willing to invest in her music anymore.Waje, whose real name is Aituaje Iruobe says the cost of high cost of publicity and marketing is the main reason she is considering leaving the industry.
In a now viral video, the singer said her music wasn’t bringing in the required amount commensurate with that which she puts into it.
She said, “After everybody shouted ‘Waje, your last album was how many years ago, please we need an album’. Where are all the people that were shouting?”
She says she has other responsibility to think about as well, beyond music.
“I don’t have the money for publicity and that’s what I am saying. Emerald’s (her daughter) school fees is there.
“It’s like I have ten things laid out for me and every single time, it’s always been my music, my music that is taking the bulk of my money.
“I am not willing to put money there anymore,” she added.
Nigerians on Twitter have jumped on the video to react, making ‘Waje’ the number two trending topic on Twitter, on Monday.
Most of the respondents sympathised with her, noting that the music industry can be a hard terrain to glide through. They pleaded with her not to quit music.